Blogs among other social media - analysis of blogs and other social media in marketing context

Tomasz Dryl


Social media are now present in almost every market. Their importance grows along with gaining an increasing number of users. The popularity of social media is huge. It must have business consequences, especially in the area of marketing. Interesting phenomenon in the area of social media are blogs. The article shows a marketing dimension to the functioning of social media. The aim of the article was to present the social media, especially blogs, in the context of their marketing usability.
Author Tomasz Dryl (FM / DMar)
Tomasz Dryl,,
- Department of Marketing
Journal seriesZarządzanie Mediami, ISSN 2353-5938, e-ISSN 2354-0214, (B 6 pkt)
Issue year2016
Publication size in sheets0.5
Keywords in Englishsocial media, e-marketing, Internet users behavior, social network
Languageen angielski
Score (nominal)6
ScoreMinisterial score = 6.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 6.0, 13-12-2017, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.