Wpływ designu na decyzje zakupowe konsumentów dóbr luksusowych

Wioleta Dryl , Anna Dziadkiewicz

Abstract

n/a
Author Wioleta Dryl KM
Wioleta Dryl,,
- Department of Marketing
, Anna Dziadkiewicz KM
Anna Dziadkiewicz,,
- Department of Marketing
Journal seriesZarządzanie i Finanse, ISSN 2084-5189
Issue year2014
Vol12
No2
Pages71-85
Publication size in sheets0.7
Keywords in Polishprodukty luksusowe, zachowania nabywców, status społeczny, design produktu
Keywords in Englishluxury goods, customers' behaviour, social status, product design
URL http://zif.wzr.pl/pim/2014_2_5.pdf
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)10
ScoreMinisterial score = 7.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 20-12-2017, ArticleFromJournal
Citation count*0
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