Zaufanie jako element zarządzania marką

Tomasz Dryl

Abstract

n/a
Author Tomasz Dryl (FM / IOM)
Tomasz Dryl,,
- Institute of Organization and Management
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2012
Vol10
No2, cz. 2
Pages43-53
Publication size in sheets0.5
Keywords in Polishmarka, zaufanie, konsument, zmysły
Keywords in Englishconfidence, consumer, brand, senses
URL http://zif.wzr.pl/pim/2012_2_2_3.pdf
Languagepl polski
Score (nominal)5
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