Market conditions of efficiency and durability of road transport enterprises

Małgorzata Jarocka , Ewelina Mandera

Abstract

Market efficiency of road transport enterprises is achieved through the implementation of measures such as building a competitive advantage and adapting to the changing environment. Functional durability of road transport enterprises is a reflection of their long-term effectiveness, and thus remains competitive in the long term. The aim of the paper is to present the market conditions of the functional efficiency and durability of road transport companies. These conditions reflect values such as the age of the company, the determinants of the customer choice of a company and the promotion tools they use. The theoretical part of the article is based on the review of literature and reports of the Central Statistical Office, and the empirical part – on extensive primary research.
Author Małgorzata Jarocka KEiFPT
Małgorzata Jarocka,,
- Department of Economics and Management of Transportation Companies
, Ewelina Mandera KEiFPT
Ewelina Mandera,,
- Department of Economics and Management of Transportation Companies
Journal seriesResearch Journal of the University of Gdańsk. Transport Economics and Logistics, ISSN 0208-4821
Issue year2017
Vol73
Pages27-35
Publication size in sheets0.5
Keywords in Englishroad transport company, market conditions, competitive advantage, functional effectiveness, functional durability
DOIDOI:10.5604/01.3001.0010.8298
URL http://znetil.ug.edu.pl/index.php/etil/article/view/149/133
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa - Użycie Niekomercyjne - Na tych samych warunkach (CC-BY-NC-SA); with publication
Score (nominal)8
ScoreMinisterial score = 8.0, 26-02-2018, ArticleFromJournal
Ministerial score (2013-2016) = 8.0, 26-02-2018, ArticleFromJournal
Citation count*0
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