Travel behaviour survey of urban inhabitants conducted in Polish cities. The theoretical and practical aspects
AbstractThe article defines the travel behaviour of urban inhabitants as a form of consumer behaviour. This forms the basis of the type of research conducted in Polish cities in order to establish the travel behaviour of urban inhabitants. The aim of the research is to show the similarities and differences between different types of market research. The advantages and disadvantages of different types of research will be also indicated. The article presents the results of research conducted in cities of various sizes (small, medium and large) and in different regions of the country. They were formulated after the analysis of the published as well as the unpublished materials provided by their authors. The results from Gdynia are the most widely discussed due to the personal commitment of the author. The research was conducted regularly, every 2-3 years, by the Department of Transportation Market at the University of Gdansk and by the Public Transport Authority of Gdynia. The respondents, who constitute 1% of Gdynia’s population, are always chosen by random selection. Research is conducted in households of the respondents in the form of an interview and a questionnaire. The article compares the results from the years 2008, 2010 and 2013, and as such facilitates the determination of trends in the travel behaviour of Gdynia’s inhabitants, including the ways in which urban travel is being fulfilled, the destinations, the duration of the trip and the mobility rate. The proposed principles for future research into the travel behaviour of the inhabitants in Polish cities are based on the above.
|Journal series||International Journal of Management Cases, ISSN 1741-6264, (0 pkt)|
|Publication size in sheets||1.5|
|Keywords in English||urban transport, travel behaviour, market research|
|License||Journal (articles only); published final; ; with publication|
|Score|| = 0.0, 13-12-2017, ArticleFromJournal|
= 5.0, 13-12-2017, ArticleFromJournal - czasopismo zagraniczne spoza list
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