Impact of performance expectancy and effort expectancy on the elderly consumers' behaviour regarding acceptance and use of technological products : an empirical research in Poland
Sylwia Badowska , Anna Zamojska , Anna Rogala
|Publication size in sheets||0.5|
|Book||Simberova Iveta, Zizlavsky Ondej, Milichovsky Frantisek (eds.): Smart and Efficient Economy: Preparation for the Future Innovative Economy : 21st International Scientific Conference Economics and Management : May 19-20, 2016, Brno, Czech Republic : proceeding of selected papers, 2016, Brno University of Technology, Faculty of Business and Management, ISBN 978-80-214-5413-2|
|Keywords in English||elderly consumer, product innovation, consumer innovativeness, performance expectancy, efforts expectancy, attitudes towards innovation|
|Score||= 5.0, 14-12-2017, BookChapterNotSeriesMainLanguages|
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