Impact of performance expectancy and effort expectancy on the elderly consumers' behaviour regarding acceptance and use of technological products : an empirical research in Poland

Sylwia Badowska , Anna Zamojska , Anna Rogala


Author Sylwia Badowska ZMU
Sylwia Badowska,,
- Marketing of Services Unit
, Anna Zamojska KE
Anna Zamojska,,
- Department of Econometrics
, Anna Rogala WZ
Anna Rogala,,
- Faculty of Management
Publication size in sheets0.5
Book Simberova Iveta, Zizlavsky Ondej, Milichovsky Frantisek (eds.): Smart and Efficient Economy: Preparation for the Future Innovative Economy : 21st International Scientific Conference Economics and Management : May 19-20, 2016, Brno, Czech Republic : proceeding of selected papers, 2016, Brno University of Technology, Faculty of Business and Management, ISBN 978-80-214-5413-2
Keywords in Englishelderly consumer, product innovation, consumer innovativeness, performance expectancy, efforts expectancy, attitudes towards innovation
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 14-12-2017, BookChapterNotSeriesMainLanguages
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