The value of social media in marketing

Olga Dębicka

Abstract

n/a
Author Olga Dębicka (FE / IMTST)
Olga Dębicka,,
- Institute of Maritime Transport and Seaborne Trade
Pages56 streszcz., 1-19 CD
Book Contemporary issues in economy : after the crisis? : international conference, 13-14 May 2011, Toruń, Poland, 2011, Polish Economic Society. Branch in Toruń, ISBN 978-83-62049-08-0
Keywords in Englishsocial media, marketing, participant contributions, user generated content
Languageen angielski
Score (nominal)4
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