The value of social media in marketing
|Pages||56 streszcz., 1-19 CD|
|Book||Contemporary issues in economy : after the crisis? : international conference, 13-14 May 2011, Toruń, Poland, 2011, Polish Economic Society. Branch in Toruń, ISBN 978-83-62049-08-0|
|Keywords in English||social media, marketing, participant contributions, user generated content|
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