Pasywnym odbiorcom mówimy "nie!". O przemianie monologu reklamowego w dialog z konsumentem w obrębie starych mediów

Monika Szeligowska

Abstract

n/a
Author Monika Szeligowska (FSS/IPSJ)
Monika Szeligowska,,
- Institute of Philosophy, Sociology and Journalism
Other language title versionsWe say "no" to passive consumers! About transformation of advertising monologue into dialogue with a consumer in the area of the old media
Pages101-117
Publication size in sheets0.95
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Maria Anna (eds.): Media, business, culture, vol. 3, New trajectories of advertising and public relations, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-2-0, [978-83-7942-496-2], 310 p.
Keywords in Polishinteraktywność, reklama, odbiorca, nowe media, konwergencja
Keywords in Englishinteractivity, advertisement, consumer, new media, convergence
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 20-11-2019, MonographChapterAuthor
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