The use of maas services: an example of the Polish Y generation

Agnieszka Szmelter-Jarosz

Abstract

Socio-economic changes and evolving IT environment led to the emergence of new mobility solutions, very popular in urban areas. New Mobility Services (NMS), including Mobility-as-a-Service (MaaS) are now an integral part of short- and long-distance transportation service portfolio in many countries and are offered both by companies (public or private) and individual bidders. The challenge for the service providers is now to adjust the business models of those solutions to the customers’ needs. The particular layers of designing MaaS solutions are crucial to meet the requirements of users, especially young adults (Y generation), considered as the primary target group for MaaS offer. Therefore, the study aims to examine the level of awareness of the MaaS market offer and, in addition, a range of use of those solutions.
Author Agnieszka Szmelter-Jarosz (FE / DLog)
Agnieszka Szmelter-Jarosz,,
- Department of Logistics
Journal seriesInformation Systems in Management, ISSN 2084-5537, (B 5 pkt)
Issue year2019
Vol8
No1
Pages57-68
Publication size in sheets0.55
Keywords in EnglishMobility-as-a-Service, MaaS, IT, public transport, mobility choices, Y generation, software development, mobile applications
DOIDOI:10.22630/ISIM.2019.8.1.6
URL http://ism.wzim.sggw.pl/wp-content/uploads/ISIM_8_1_2019.pdf
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 24-07-2019, ArticleFromJournal
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