The use of maas services: an example of the Polish Y generation
AbstractSocio-economic changes and evolving IT environment led to the emergence of new mobility solutions, very popular in urban areas. New Mobility Services (NMS), including Mobility-as-a-Service (MaaS) are now an integral part of short- and long-distance transportation service portfolio in many countries and are offered both by companies (public or private) and individual bidders. The challenge for the service providers is now to adjust the business models of those solutions to the customers’ needs. The particular layers of designing MaaS solutions are crucial to meet the requirements of users, especially young adults (Y generation), considered as the primary target group for MaaS offer. Therefore, the study aims to examine the level of awareness of the MaaS market offer and, in addition, a range of use of those solutions.
|Journal series||Information Systems in Management, ISSN 2084-5537, (0 pkt)|
|Publication size in sheets||0.55|
|Keywords in English||Mobility-as-a-Service, MaaS, IT, public transport, mobility choices, Y generation, software development, mobile applications|
|Score||= 5.0, 28-01-2020, ArticleFromJournal|
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