The zero waste concept from the young consumers’ perspective. Does gender matter?

Sylwia Badowska , Liwia Delińska


Theoretical background: Sustainable development is a new widely desirable course in the economy of the 21st century. Its goals can be met by consumers implementing a zero waste concept understood as a lifestyle that assumes the maximum reduction of household waste production. Purpose of the article: The paper sheds a light on consumer awareness of the zero waste concept among young people, who face a long consumption life, and identifies the gender role in the process of applying this concept in practice. Research methods: To achieve the research goal, a survey was carried out among consumers aged 19–24, and the original consumer zero waste sensibility scale was proposed and employed to obtain results. Main findings: The outcomes suggest that the zero waste concept is more widely known among women, who show a higher level of consumer zero waste sensibility than men
Author Sylwia Badowska (FM/DMar/MSU)
Sylwia Badowska,,
- Marketing of Services Unit
, Liwia Delińska (FM/DMar)
Liwia Delińska,,
- Department of Marketing
Journal seriesAnnales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia, [Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia], ISSN 0459-9586, e-ISSN 2449-8513, (N/A 20 pkt)
Issue year2019
Publication size in sheets0.50
Keywords in Englishzero waste concept, consumer zero waste sensibility, sustainable consumption, young consumers
Languageen angielski
LicenseRepository; published final; Uznanie Autorstwa (CC-BY); with publication
Badowska_Sylwia_The_zero_waste_concept_from_the_young_2019.pdf Badowska_Sylwia_The_zero_waste_concept_from_the_young_2019.pdf 254,26 KB
Score (nominal)20
Score sourcejournalList
ScoreMinisterial score = 20.0, 28-01-2020, ArticleFromJournal
Citation count*
Additional fields
LicencjaUtwór jest udostępniany na licencji Creative Commons Uznanie autorstwa 4.0 Międzynarodowe (CC BY 4.0)
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