Creativity in the aspect of composition of business models of manufacturers from the agricultural machines sector: an attempt to assess the significance of the requirements

Bogdan Nogalski , Przemysław Niewiadomski , Agnieszka Szpitter

Abstract

As a consequence of broad recognition of creativity as an element related to the development of business models under the conditions of a variable environment that is difficult to forecast, it has been appreciated by management sciences. In the context of the above, research was commenced in order to attempt to provide an answer to the question: is the scope and type of business models implemented by manufacturers a derivative of the creativity level assimilated by them? In connection with the above, it was necessary to: – from the theoretical perspective – using the method of reconstruction and interpretation of the Polish and foreign literature on the subject – present creativity as a factor contributing dynamics to the development of business models; – from the design perspective – determine which business models are adopted by micro, small and medium-sized production enterprises operating in the Polish farm machines sector; – from the empirical perspective – establish to what extent implementation of the mentioned business models is determined by creativity desired by manufacturers. This publication has been created as an effect of the authors’ thoughts and searches; first of all, their practical experience and activity in management practice.
Author Bogdan Nogalski ZSZ - [The WSB University in Gdańsk (WSB)]
Bogdan Nogalski,,
- Division of Strategic Management
- Wyższa Szkoła Bankowa w Gdańsku
, Przemysław Niewiadomski
Przemysław Niewiadomski,,
-
, Agnieszka Szpitter ZZP
Agnieszka Szpitter,,
- Division of Enterprise Management
Journal seriesJournal of Management and Financial Sciences, ISSN 1899-8968
Issue year2018
Vol11
No31
Pages9-26
Publication size in sheets0.85
Keywords in Englishcreativity, flexible business models, strategy, agricultural machinery sector
URL http://kolegia.sgh.waw.pl/pl/KZiF/czasopisma/Journal_of_Management_and_Financial_Sciences_JMFS/Documents/JMFS_31.pdf
Languageen angielski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)13
ScoreMinisterial score = 13.0, 13-06-2018, ArticleFromJournal
Ministerial score (2013-2016) = 13.0, 13-06-2018, ArticleFromJournal
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