The concept of "smashing the brand" in luxury brand management

Wioleta Dryl

Abstract

n/a
Author Wioleta Dryl (FM / DMar)
Wioleta Dryl,,
- Department of Marketing
Pages69-71
Book Hittmár Štefan (eds.): Marketing trends in theory and practice : scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1
Keywords in Englishbrand, smashing the brand, luxury, sensory
Languageen angielski
Score (nominal)0
ScoreMinisterial score = 0.0, 21-12-2017, BookChapterNotSeriesMainLanguages
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back