The concept of "smashing the brand" in luxury brand management
|Book||Hittmár Štefan (eds.): Marketing trends in theory and practice : scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1|
|Keywords in English||brand, smashing the brand, luxury, sensory|
|Score||= 0.0, 21-12-2017, BookChapterNotSeriesMainLanguages|
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