Konsumencka innowacyjność a zachowania konsumentów seniorów - wyniki badań

Sylwia Badowska , Anna Rogala

Abstract

n/a
Author Sylwia Badowska (FM / DMar / MSU)
Sylwia Badowska,,
- Marketing of Services Unit
, Anna Rogala (FM)
Anna Rogala,,
- Faculty of Management
Journal seriesProblemy Zarządzania, ISSN 1644-9584, (B 11 pkt)
Issue year2016
Vol14
No2, t. 1
Pages204-223
Publication size in sheets0.5
Keywords in Polishkonsumencka innowacyjność, konsumenci seniorzy, innowacje, produkty technologiczne
Keywords in Englishconsumer innovativeness, elderly consumers, innovation, technology products
DOIDOI:10.7172/1644-9584.59.13
URL http://pz.wz.uw.edu.pl/sites/default/files/artykuly/pz_2016_2_1_badowska_rogala.pdf
Languagepl polski
LicenseJournal (articles only); published final; ; with publication
Score (nominal)11
ScoreMinisterial score = 11.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 11.0, 13-12-2017, ArticleFromJournal
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