Brand of a product and knowledge about its producer as factors determining consumers trust in brand
Bogdan Nogalski , Tomasz Dryl , Jarosław Waśniewski
|Publication size in sheets||0.9|
|Book||Jaki Andrzej, Rojek Tomasz (eds.): Managing organizations in changing environment : models, concepts, mechanisms, 2014, Foundation of the Cracow University of Economics, ISBN 978-83-62511-68-6|
|Score||= 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.