Brand of a product and knowledge about its producer as factors determining consumers trust in brand

Bogdan Nogalski , Tomasz Dryl , Jarosław Waśniewski


Author Bogdan Nogalski (FM / IOM / DSM)
Bogdan Nogalski,,
- Division of Strategic Management
, Tomasz Dryl (FM / IOM)
Tomasz Dryl,,
- Institute of Organization and Management
, Jarosław Waśniewski (FM / IOM / DMS)
Jarosław Waśniewski,,
- Division of Management Systems
Publication size in sheets0.9
Book Jaki Andrzej, Rojek Tomasz (eds.): Managing organizations in changing environment : models, concepts, mechanisms, 2014, Foundation of the Cracow University of Economics, ISBN 978-83-62511-68-6, 520 p.
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages
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