Brand of a product and knowledge about its producer as factors determining consumers trust in brand
Bogdan Nogalski , Tomasz Dryl , Jarosław Waśniewski
|Publication size in sheets||0.9|
|Book||Jaki Andrzej, Rojek Tomasz (eds.): Managing organizations in changing environment : models, concepts, mechanisms, 2014, Foundation of the Cracow University of Economics, ISBN 978-83-62511-68-6, 520 p.|
|Score||= 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages|
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