Brand of a product and knowledge about its producer as factors determining consumers trust in brand

Bogdan Nogalski , Tomasz Dryl , Jarosław Waśniewski

Abstract

n/a
Author Bogdan Nogalski ZSZ
Bogdan Nogalski,,
- Division of Strategic Management
, Tomasz Dryl IOiZ
Tomasz Dryl,,
- Institute of Organization and Management
, Jarosław Waśniewski ZSZ
Jarosław Waśniewski,,
- Division of Management Systems
Pages279-290
Publication size in sheets0.9
Book Jaki Andrzej, Rojek Tomasz (eds.): Managing organizations in changing environment : models, concepts, mechanisms, 2014, Foundation of the Cracow University of Economics, ISBN 978-83-62511-68-6, 520 p.
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages
Citation count*0
Cite
Share Share

Get link to the record
msginfo.png


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back