Nabywanie i użytkowanie produktów technologicznych przez konsumentów 50+ na przykładzie telefonów komórkowych - wyniki badań w Polsce

Sylwia Badowska , Anna Rogala

Abstract

n/a
Author Sylwia Badowska ZMU
Sylwia Badowska,,
- Marketing of Services Unit
, Anna Rogala WZ
Anna Rogala,,
- Faculty of Management
Other language title versionsThe acquisition and use of technological products by elderly consumers : an empirical research in Poland
Journal seriesHandel Wewnętrzny, ISSN 0438-5403
Issue year2016
Vol62
No2
Pages17-30
Publication size in sheets0.65
Keywords in Polishkonsumenci 50+, innowatorzy, produkt technologiczny, zachowania konsumenckie
Keywords in Englishconsumer 50+, innovators, technological product, consumer behaviour
Languagepl polski
Score (nominal)12
ScoreMinisterial score = 12.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 12.0, 13-12-2017, ArticleFromJournal
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