Wpływ kraju pochodzenia na decyzje nabywcze na rynku soczewek okularowych w Polsce

Anna Maria Nikodemska-Wołowik , Michał Szajna

Abstract

n/a
Author Anna Maria Nikodemska-Wołowik IHZ
Anna Maria Nikodemska-Wołowik,,
- Institute of International Business
, Michał Szajna WE
Michał Szajna,,
- Faculty of Economics
Journal seriesMarketing i Rynek, ISSN 1231-7853
Issue year2014
Vol21
No8
Pages1164-1170
Keywords in Polishefekt kraju pochodzenia, etnocentryzm, decyzje nabywców, soczewki okularowe
Keywords in Englishcountry of origin effect, ethnocentrism, buyers' behaviour, spectacle lenses
URL http://www.marketingirynek.pl/files/1276809751/file/zjazd_katedr_2014_mir8_nowy.pdf
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
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