Polska Akcja Humanitarna - lider społeczny na portalu społecznościowym Facebook

Anna Kalinowska-Żeleźnik , Anna Lusińska , Sylwia Kuczamer-Kłopotowska

Abstract

In the age of continued instability, constant crises, age of not coping with building-up problems of the globalizing world, increasingly the role of social leaders is taken by non-governmental organizations, such as Polska Akcja Humanitarna. It quickly and accurately diagnoses social problems, in order to reduce them. In order to meet the challenges posed in front, not only by its own region or country, but also by the globalizing world, it performs its tasks at the level of the general public. In carrying out the mission of global humanitarian aid it uses, inter alia, modern marketing communications tools, including the interactive communication in social media.
Author Anna Kalinowska-Żeleźnik ZKSiK
Anna Kalinowska-Żeleźnik,,
- Division of Social and Cultural Communication
, Anna Lusińska ZKSiK
Anna Lusińska,,
- Division of Social and Cultural Communication
, Sylwia Kuczamer-Kłopotowska ZMU
Sylwia Kuczamer-Kłopotowska,,
- Marketing of Services Unit
Other language title versionsPolish Humanitarian Organization - the social leader at Facebook
Journal seriesZarządzanie Mediami, ISSN 2353-5938, e-ISSN 2354-0214
Issue year2016
Vol4
No4
Pages227-239
Publication size in sheets0.6
Keywords in Englishmarketing communication, new media, social media, non-governmental organization
DOIDOI:10.4467/23540214ZM.16.012.6526
URL http://www.ejournals.eu/pliki/art/9228/
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)6
ScoreMinisterial score = 6.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 6.0, 13-12-2017, ArticleFromJournal
Citation count*0
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