Polska Akcja Humanitarna - lider społeczny na portalu społecznościowym Facebook
Anna Kalinowska-Żeleźnik , Anna Lusińska , Sylwia Kuczamer-Kłopotowska
AbstractIn the age of continued instability, constant crises, age of not coping with building-up problems of the globalizing world, increasingly the role of social leaders is taken by non-governmental organizations, such as Polska Akcja Humanitarna. It quickly and accurately diagnoses social problems, in order to reduce them. In order to meet the challenges posed in front, not only by its own region or country, but also by the globalizing world, it performs its tasks at the level of the general public. In carrying out the mission of global humanitarian aid it uses, inter alia, modern marketing communications tools, including the interactive communication in social media.
|Other language title versions||Polish Humanitarian Organization - the social leader at Facebook|
|Journal series||Zarządzanie Mediami, ISSN 2353-5938, e-ISSN 2354-0214, (B 6 pkt)|
|Publication size in sheets||0.6|
|Keywords in English||marketing communication, new media, social media, non-governmental organization|
|License||Journal (articles only); published final; ; with publication|
|Score|| = 6.0, 13-12-2017, ArticleFromJournal|
= 6.0, 13-12-2017, ArticleFromJournal
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.