Building close relationships with customers : Polish enterprises' practice

Joanna Bednarz

Abstract

n/a
Author Joanna Bednarz (FE / IIB)
Joanna Bednarz,,
- Institute of International Business
Journal seriesTrendy v Podnikání, ISSN 1805-0603, (0 pkt)
Issue year2012
Vol3
Pages4-12
Keywords in Englishrelationship marketing, customer loyalty, loyalty program
URL http://www.fek.zcu.cz/en/tvp/doc/2012-3.pdf
Languageen angielski
Score (nominal)0
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