Istota i tożsamość marek lokalnych i globalnych

Sylwia Badowska

Abstract

n/a
Author Sylwia Badowska ZMU
Sylwia Badowska,,
- Marketing of Services Unit
Journal seriesMarketing i Rynek, ISSN 1231-7853
Issue year2014
Vol21
No8
Pages320-325
Keywords in Polishmarka, marka lokalna, marka globalna, branding
Keywords in Englishbrand, local brand, global brand, branding
URL http://www.marketingirynek.pl/files/1276809751/file/zjazd_katedr_2014_mir8_nowy.pdf
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
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