Moda czy konieczność? Leksykalne trendy w sloganach reklamowych polskich marek terytorialnych

Beata Jędrzejczak

Abstract

n/a
Author Beata Jędrzejczak IFP
Beata Jędrzejczak,,
- Institute of Polish Philology
Pages263-275
Publication size in sheets0.8
Book Bujak-Lechowicz Jolanta (eds.): Kulturowy obraz mód społecznych, 2015, Volumina.pl Daniel Krzanowski, ISBN 978-83-7867-261-6
Keywords in Englishslogan, territorial brand, lexicon, semantic shades, promotion
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 29-11-2017, BookChapterNotSeriesNotMainLanguages
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