Znaczenie analiz sektorowych w zmieniającym się otoczeniu prawnym, ekonomicznym, społecznym i technologicznym współczesnych przedsiębiorstw

Paweł Antonowicz , Ewa Malinowska , Jędrzej Siciński

Abstract

The dynamic economic development which was observed worldwide in the last century has led to establish many concepts of socio-economic order, including those that combine many aspects and are sensitive to the phenomenon of business volatility. One of such concepts is the analysis of the organization’s activities known as a PEST model. This tool is focused on better understanding of sector through the prism of macro and micro factors of organizational environment. It contains following dimensions: legal-political, economic-social, socio-economic-cultural and technical-technological. Moreover, this paper describes the problem of permanent intensification of volatility which is widely discussed in many other studies performed by Polish and foreign authors. This is due to the actual issues that science and business practice have to tackle with. The aim of this paper is to highlight the problem of sector analysis in the light of rapid changes in management of contemporary enterprises.