The role of social marketing in overcoming the NIMBY syndrome

Robert Bęben

Abstract

n/a
Author Robert Bęben KM
Robert Bęben,,
- Department of Marketing
Journal seriesJournal of Positive Management, ISSN 2083-103X, e-ISSN 2392-1412
Issue year2015
Vol6
No1
Pages3-16
Keywords in Englishsocial marketing, NIMBY syndrome, wind parks
DOIDOI:10.12775/JPM.2015.001
URL http://dx.doi.org/10.12775/JPM.2015.001
Languagepl polski
LicenseJournal (articles only); published final; Uznanie Autorstwa - Bez Utworów Zależnych (CC-BY-ND); with publication
Score (nominal)10
ScoreMinisterial score = 10.0, 18-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 18-12-2017, ArticleFromJournal
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