Marketing wirusowy w promocji miejsc i produktów turystycznych

Urszula Kęprowska

Abstract

n/a
Author Urszula Kęprowska (FM / DMar)
Urszula Kęprowska,,
- Department of Marketing
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2014
Vol12
No2
Pages105-114
Publication size in sheets0.5
Keywords in Polishmarketing wirusowy, promocja w turystyce, produkt turystyczny
Keywords in Englishviral marketing, promotion in the tourism, tourism product
URL http://zif.wzr.pl/pim/2014_2_7.pdf
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)10
ScoreMinisterial score = 7.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 20-12-2017, ArticleFromJournal
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back