Marketing wirusowy w promocji miejsc i produktów turystycznych

Urszula Kęprowska

Abstract

n/a
Author Urszula Kęprowska KM
Urszula Kęprowska,,
- Department of Marketing
Journal seriesZarządzanie i Finanse, ISSN 2084-5189
Issue year2014
Vol12
No2
Pages105-114
Keywords in Polishmarketing wirusowy, promocja w turystyce, produkt turystyczny
Keywords in Englishviral marketing, promotion in the tourism, tourism product
URL http://zif.wzr.pl/pim/2014_2_7.pdf
Languagepl polski
LicenseJournal (articles only); published final; ; with publication
Score (nominal)10
ScoreMinisterial score = 7.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 20-12-2017, ArticleFromJournal
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