Omnichannel as a new challenge for logistics

Dariusz Weiland

Abstract

The goal of the article is to present the Omnichannel strategy in e-commerce. The article discusses the characteristic features of the e-commerce market in Poland and the influence the society has on e-trade, as well as the major challenges and problems for the logistics in the Omnichannel strategy.
Author Dariusz Weiland KL
Dariusz Weiland,,
- Department of Logistics
Journal seriesTorun Business Review, ISSN 1643-8175
Issue year2016
No15 (4)
Pages69-78
Publication size in sheets0.5
Keywords in EnglishOmnichannel, e-commerce, logistics
DOIDOI:10.19197/tbr.v15i4.57
URL https://tbr.wsb.torun.pl/index.php/journal/article/view/57
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa - Użycie Niekomercyjne - Bez utworów zależnych (CC-BY-NC-ND); with publication
Score (nominal)8
ScoreMinisterial score = 8.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 8.0, 13-12-2017, ArticleFromJournal
Citation count*0
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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