Omnichannel as a new challenge for logistics
AbstractThe goal of the article is to present the Omnichannel strategy in e-commerce. The article discusses the characteristic features of the e-commerce market in Poland and the influence the society has on e-trade, as well as the major challenges and problems for the logistics in the Omnichannel strategy.
|Journal series||Torun Business Review, ISSN 1643-8175, (B 8 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||Omnichannel, e-commerce, logistics|
|License||Journal (articles only); published final; ; with publication|
|Score|| = 8.0, 13-12-2017, ArticleFromJournal|
= 8.0, 13-12-2017, ArticleFromJournal
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