New forms of library marketing based on example of word of mouth marketing. The experience of Polish libraries

Maja Wojciechowska

Abstract

n/a
Author Maja Wojciechowska (FL/PPP)
Maja Wojciechowska,,
- Institute of Polish Philology
Journal seriesQualitative and Quantitative Methods in Librarie, ISSN , e-ISSN 2241-1925, (0 pkt)
Issue year2015
Vol4 (1) march iss.
Pages33-42
Publication size in sheets0.80
Keywords in Englishword of mouth marketing, library marketing, promotion services, communication
URL http://www.qqml.net/papers/March_2015_Issue/414QQML_Journal_2015_Wojciechowska_33-42.pdf
Languageen angielski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)5
ScoreMinisterial score = 0.0, 24-07-2019, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 24-07-2019, ArticleFromJournal - czasopismo zagraniczne spoza list
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