Poland: the brand

Dorota Mielewczyk , Tomasz Czuba

Abstract

n/a
Author Dorota Mielewczyk (FE)
Dorota Mielewczyk,,
- Faculty of Economics
, Tomasz Czuba (FE / IIB)
Tomasz Czuba,,
- Institute of International Business
Journal seriesMarketing Intelligence & Planning, ISSN 0263-4503, (0 pkt)
Issue year2011
Vol29
No1
Pages63-68
Keywords in EnglishPoland, brands, country of origin
DOIDOI:10.1108/02634501111102751
URL http://www.emeraldinsight.com/journals.htm?issn=0263-4503
Languageen angielski
Score (nominal)9
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