Measuring bank branch sales performance improvement driven by CRM system

Andrzej Sieradz , Bernard Kubiak

Abstract

n/a
Author Andrzej Sieradz (FM)
Andrzej Sieradz,,
- Faculty of Management
, Bernard Kubiak (FM / DBI)
Bernard Kubiak,,
- Department of Business Informatics
Pages169-185
Publication size in sheets0.67
Book Kubiak Bernard, Maślankowski Jacek (eds.): Information management in practice, 2015, Faculty of Management University of Gdańsk, ISBN 978-83-64669-05-7, 373 p.
URL http://www.wzr.ug.edu.pl/nauka/40/files/monografia_Information%20Management_%28do_druku%29%20%281%29.pdf
Languageen angielski
LicensePublisher website (books and chapters only); published final; Other open licence; with publication
Score (nominal)5
ScoreMinisterial score = 5.0, 05-09-2019, MonographChapterAuthor
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