Cultural impact on intention to use technology - UTAUT model validation in Poland
AbstractA few studies have proven that technology acceptance determinants often relate to culture and sometimes even to ethnicity. Consequently, this study validates the Unified Theory of Acceptance and Use of Technology (UTAUT) model in Poland, a Slavic country, where similar research has not been found. In this respect, a structural equation modelling (SEM) approach was used to validate a model of m-learning acceptance on the basis of data collected via a survey of 710 students from two Polish universities. Research results proved that the general UTAUT model is valid in Poland, since the influence of all of the UTAUT variables on the behavioural intention to use technology (BI) has been confirmed. Such result is consistent with a few other studies and contrary to most of them. From a different angle, the study result highlighted that the strength of impact of particular variables, such as performance expectancy (PE) and social influence (SI), on BI differs a lot when compared to the classical UTAUT. Research results strengthen the study results of other researchers claiming that factors influencing technology acceptance and their importance are often culturally specific. Therefore, they contribute to the technology acceptance research field.
|Publication size in sheets||0.67|
|Book||Kowal Jolanta, Kuzio Anna, Mäkiö Juho, Paliwoda-Pękosz Grażyna, Soja Piotr (eds.): International conference on ICT management for global competitiveness and economic growth in emerging economies: ICTM 2018, Wrocław, Poland, October 22-23, 2018: Innovation Capability for Socioeconomic Development: proceedings, ICT Management for Global Competitiveness and Economic Growth in Emerging Economies, no. 6/2018, 2018, Uniwersytet Wrocławski, ISBN 978-83-64389-66-5, 356 p.|
|Keywords in English||technology acceptance, UTAUT, culture, Slavic country, mobile learning, students, knowledge transfer|
|Score||= 15.0, 05-09-2019, ChapterFromConference|
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