Organic farming brand identity : meeting trends, building trust

Anna Maria Nikodemska-Wołowik

Abstract

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Author Anna Maria Nikodemska-Wołowik (FE / IIB)
Anna Maria Nikodemska-Wołowik,,
- Institute of International Business
Journal seriesPecvnia, ISSN 1699-9495, (0 pkt)
Issue year2009
No8
Pages263-275
Publication size in sheets0.5
Keywords in Englishorganic food, organic farming, European Union, brand identity, consumer trust
URL http://www3.unileon.es/pecvnia/pecvnia.htm
Languageen angielski
Score (nominal)0
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