Postrzeganie przez konsumentów seniorów cenowej wartości w procesie akceptacji i użytkowania nowego produktu technologicznego

Sylwia Badowska

Abstract

n/a
Author Sylwia Badowska (FM / DMar / MSU)
Sylwia Badowska,,
- Marketing of Services Unit
Other language title versionsPerceived price value by elderly consumers in the process of acceptance and use of new technological product
Journal seriesMarketing i Rynek, ISSN 1231-7853, (B 9 pkt)
Issue year2016
Vol23
No11
Pages27-35
Publication size in sheets0.5
Keywords in Polishcena, wartość, wartość cenowa, postrzeganie wartości cenowej, konsument senior, konsument 60+, nowy produkt technologiczny
Keywords in Englishprice, value, price value, perceiving price value, elderly consumers, consumers 60+, new technological product
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 9.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 13-12-2017, ArticleFromJournal
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