A girl from an advertisement. Playing with metaphor

Zbigniew Treppa

Abstract

n/a
Author Zbigniew Treppa (FSS / IPSJ / DAVR)
Zbigniew Treppa,,
- Division of the Anthropology of Visual Representation
Other language title versionsDziewczyna z reklamy. Igraszki z metaforą
Pages177-195
Publication size in sheets1
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Anna (eds.): Media, business, culture, vol. 1, Media language research, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-0-6, [978-83-7942-494-8], 487 p.
Keywords in Polishreklama, metafora, fotografia
Keywords in Englishadvertisement, metaphor, photography, play of paradoxes, axiology of advertising, system of values, weaknesses of human nature, realm of imagination
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2017, BookChapterNotSeriesMainLanguages
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