Sensoryczne oddziaływanie na klienta jako forma wspierania procesu komunikacji marketingowej

Sylwia Kuczamer-Kłopotowska

Abstract

n/a
Author Sylwia Kuczamer-Kłopotowska (FM / DMar / MSU)
Sylwia Kuczamer-Kłopotowska,,
- Marketing of Services Unit
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2014
Vol12
No2
Pages115-132
Publication size in sheets0.85
Keywords in Polishmarketing sensualny, marketing sensoryczny
Keywords in Englishsensual marketing, sensory marketing
URL http://zif.wzr.pl/pim/2014_2_8.pdf
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)10
ScoreMinisterial score = 7.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 20-12-2017, ArticleFromJournal
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back