Znaczenie marki i lojalności nabywców w sektorze bankowym

Joanna Bednarz , Justyna Rutecka

Abstract

n/a
Author Joanna Bednarz (FE / IIB)
Joanna Bednarz,,
- Institute of International Business
, Justyna Rutecka (FE)
Justyna Rutecka,,
- Faculty of Economics
Other language title versionsThe role of brand and buyers' loyalty in the banking sector
Journal seriesStudia i Materiały Instytutu Transportu i Handlu Morskiego, ISSN 2080-6302, (B 7 pkt)
Issue year2016
No13
Pages290-302
Publication size in sheets0.6
URL http://studiaimaterialy.pl/wp-content/uploads/2017/04/zn_ithm_2017_s.pdf
Languagepl polski
Score (nominal)7
ScoreMinisterial score = 7.0, 13-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 7.0, 13-12-2017, ArticleFromJournal
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