The misrepresentation of the concept of media sponsorship as present in the Polish publishing market

Wojciech Gustowski , Jolanta Laskowska

Abstract

n/a
Author Wojciech Gustowski
Wojciech Gustowski,,
-
, Jolanta Laskowska IFP
Jolanta Laskowska,,
- Institute of Polish Philology
Other language title versionsWypaczenie idei patronatu medialnego na przykładzie rynku wydawniczego w Polsce
Pages417-428
Publication size in sheets0.5
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Maria (eds.): Media, business, culture, vol. 1, Media language research, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-0-6, [978-83-7942-494-8], 487 p.
Keywords in Polishpatronat medialny, komunikacja marketingowa, rynek wydawniczy, public relations, książki
Keywords in Englishmedia sponsorship, marketing communication, Polish publishing market, public relations, books
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 29-11-2017, BookChapterNotSeriesMainLanguages
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