The misrepresentation of the concept of media sponsorship as present in the Polish publishing market

Wojciech Gustowski , Jolanta Laskowska


Author Wojciech Gustowski
Wojciech Gustowski,,
, Jolanta Laskowska IFP
Jolanta Laskowska,,
- Institute of Polish Philology
Publication size in sheets0.5
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Maria (eds.): Media, business, culture, vol. 1, Media language research, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-0-6
Keywords in Polishpatronat medialny, komunikacja marketingowa, rynek wydawniczy, public relations, książki
Keywords in Englishmedia sponsorship, marketing communication, Polish publishing market, public relations, books
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 29-11-2017, BookChapterNotSeriesMainLanguages
Citation count*0
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