Koncepcja marketingu doświadczeń w nowych mediach

Liwia Delińska

Abstract

n/a
Author Liwia Delińska (FM / DMar)
Liwia Delińska,,
- Department of Marketing
Other language title versionsConception of experience marketing in the new media
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2017
Vol15
No1
Pages81-94
Publication size in sheets0.65
Keywords in Polishmarketing doświadczeń, komunikacja marketingowa, wizerunek marki, media społecznościowe
Keywords in Englishexperience marketing, emotions, marketing communication, brand image, social media
Languagepl polski
Score (nominal)10
Score sourcejournalList
ScoreMinisterial score = 10.0, 28-01-2020, ArticleFromJournal
Citation count*2 (2020-03-14)
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