Koncepcja marketingu doświadczeń w nowych mediach

Liwia Delińska

Abstract

n/a
Author Liwia Delińska KM
Liwia Delińska,,
- Department of Marketing
Other language title versionsConception of experience marketing in the new media
Journal seriesZarządzanie i Finanse, ISSN 2084-5189
Issue year2017
Vol15
No1
Pages81-94
Publication size in sheets0.65
Keywords in Polishmarketing doświadczeń, komunikacja marketingowa, wizerunek marki, media społecznościowe
Keywords in Englishexperience marketing, emotions, marketing communication, brand image, social media
Languagepl polski
LicenseJournal (articles only); published final; ; with publication
Score (nominal)10
ScoreMinisterial score = 10.0, 26-01-2018, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 26-01-2018, ArticleFromJournal
Citation count*0
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