The function of visual communication in the promotion of a city (as exemplified by the case of Gdańsk)

Małgorzata Łosiewicz

Abstract

n/a
Author Małgorzata Łosiewicz (FSS / IPSJ / DSCC)
Małgorzata Łosiewicz,,
- Division of Social and Cultural Communication
Other language title versionsZnaczenie komunikacji wizualnej w promocji miasta na przykładzie Gdańska
Pages331-352
Publication size in sheets0.5
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Anna (eds.): Media, business, culture, vol. 1, Media language research, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-0-6, [978-83-7942-494-8], 487 p.
Keywords in Polishmarketing terytorialny, promocja miasta, komunikacja wizualna
Keywords in Englishterritorial marketing, promotion of the city, visual communication, media, business, culture
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2017, BookChapterNotSeriesMainLanguages
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