New media in event marketing

Anna Kalinowska-Żeleźnik

Abstract

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Author Anna Kalinowska-Żeleźnik ZKSiK
Anna Kalinowska-Żeleźnik,,
- Division of Social and Cultural Communication
Other language title versionsNowe media w event marketingu
Pages179-194
Publication size in sheets0.9
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Maria (eds.): Media, business, culture, vol. 1, Old media, modern media, vol. 1, 2016, TrueSign : Novae Res, ISBN 978-0-9927953-4-4, [978-83-8083-404-0], 377 p.
Keywords in Polishevent marketing, nowe media, komunikacja marketingowa
Keywords in Englishevent marketing, new media, marketing communications
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 14-12-2017, BookChapterNotSeriesMainLanguages
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